Jinfeng district of Yinchuan, capital of the Ningxia Hui autonomous region, launched the 2022 "Traveling in Ningxia · Bring Benefits to People" cultural tourism consumption expansion activity on June 2.

Jinfeng district holds the launching ceremony of the 2022 "Traveling in Ningxia · Bring Benefits to People" cultural tourism consumption expansion activity on June 2. [Photo/chinadaily.com.cn]

Despite the impact of the epidemic on the cultural tourism industry, the Department of Culture and Tourism of Ningxia Hui autonomous region took the initiative to develop policies, provide services and make an in-depth connection with tourism-related industries.

With the fund of 38.56 million yuan ($5.8 million), the department launched a series of activities, including giving subsidies for "introducing tourists to Ningxia", giving free tickets for visiting Ningxia A-level tourist attractions during the May 1st Labor Day holidays, as well as the "one city, one brand" and "one county, one festival" activities.

It further helped enterprises to boost confidence and promote consumption in cultural tourism,   said Liu Jun, head of the Department of Culture and Tourism of Ningxia Hui autonomous region.

Jinfeng district holds the launching ceremony of the 2022 "Traveling in Ningxia · Bring Benefits to People" cultural tourism consumption expansion activity on June 2. [Photo/chinadaily.com.cn] 

The Department of Culture and Tourism of Ningxia Hui autonomous region, in conjunction with the Department of Finance, has raised funds in the amount of 28 million yuan ($4.3 million) to stabilize the economy and carry out the cultural tourism consumption expansion activity in stages, starting from June 3 to Dec 31 this year.

From June 3 to July 31, 5 million yuan will be invested in the first phase of the campaign by issuing coupons to tourists.

"Cultural tourism consumption plays an important role in economic development, and the cultural tourism coupons will benefit consumption and people's livelihood. It will invigorate Ningxia's consumption economy, promote the recovery of cultural tourism consumption, and help regional economic development", said Zheng Dongdong, secretary of the Party Committee of China UnionPay Ningxia Branch.

Jinfeng district holds the launching ceremony of the 2022 "Traveling in Ningxia · Bring Benefits to People" cultural tourism consumption expansion activity on June 2. [Photo/chinadaily.com.cn]

The three types of consumer coupons—cultural performance coupons, travel coupons, and travel agency line product coupons—may apply to the Ningxia A-level tourist attractions, star-rated restaurants, homestays, rural tourism spots, cultural and artistic performance venues, sales of intangible products, travel agency line products, cultural and creative products and characteristic tourism commodity dealer, etc.  

Residents of Ningxia can obtain the coupons within the specified time through the "Cloud QuickPass APP".