Chevrolet launches the Yangtze Finless Porpoise Conservation Program with nature conservation organizations in 2022. [Photo provided to China Daily]
CSR efforts
Chevrolet has been focusing on sustainable development and social responsibility in recent years. The brand has created three major projects to promote public welfare.
The first project is the Chevrolet Red Chalk Program, which has been committed to improving the development of quality education in remote areas for 17 years. Since its launch in 2006, the program has organized more than 1,200 volunteers to visit 137 schools in 29 cities, bringing quality education courses to more than 39,000 rural children.
Earlier this year, Chevrolet Red Chalk Program partnered with "I Wonder Why", the first original science popularization brand in China, to donate a library to Bizhou Primary School in Zhejiang province, creating a comfortable and bright reading space for children. The library features nearly 1,000 science books donated by Chevrolet Red Chalk and "I Wonder Why".